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Live and let leave

Latvian tourist chiefs have scrapped a campaign - after their slogan was mistranslated into, ‘Easy to go, hard to live.’ The Latvian tourist board had planned the £500,000 campaign to promote the capital city of Riga to English-speaking travellers. They hoped to show off the city’s cultural highlights to turn around Riga’s current image as a destination for wild stag parties. But the message was completely ruined by one simple mistake. “It is very embarrassing. It was of course meant to say ‘hard to leave’,” a spokesman admitted. “But apparently nobody checked it properly before the leaflets and posters went to the printers.” ananova

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